Tag: music journalists

Promotional Copy

In marketing, a promotional copy is another one of the writing prompts you should be familiar with. Broadly speaking, a copy is a written proposition whose objective is selling whatever product you’re trying to sell. It’s different from any writing you’ve learned at school because, with the abundance of information that we currently have in…
Read more

The Marketing Pitch

Crucial to any music marketing campaign is understanding what a marketing pitch is. This short line, as described in our “Pitching to Music Journalists,” aims at selling a marketing idea. In this case, the point is to convince a potential company that your music is worth the investment. Although marketing companies are usually the ones…
Read more

Pitching to Music Journalists

Music marketing is all about getting your music into the world—and one of the fundamental ways to do it is by effectively pitching it to music journalists.  The music industry is widely connected to the social arena and its ways to reach out to the largest number of people possible. For this reason, when you’re…
Read more