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Traditional Music Distribution

As you have learned from our entry on music distribution, there are two kinds: traditional music distribution and digital one. Even if the latter has taken hold of most of the music promotion nowadays, you cannot lose sight of the former. Whereas the digital type focuses on the Internet and social media, the traditional narrows…
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Music Distribution

Music distribution is what enables the bond between your creations and your potential audience. Even if the term seems self-explanatory, it involves various nuances that are crucial to anyone who’s getting into the music biz—even more so today. But, to begin with, let’s start on common ground with an initial definition. In brief, music distribution…
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Digital Distribution

Digital distribution is one of the first things you must learn at the start of your journey into music marketing. Some people wrongly believe that it simply consists of sending music to Apple Music and Spotify—but that is not the case. Others assume that it consists of hosting your music on sites such as Youtube,…
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Online Music Marketing: an Introduction

In contrast to offline music marketing, online music marketing is the promotion of your product and service (your tunes) via digital tools and platforms. The latter is the most sensitive choice for most independent and emerging artists because of its accessibility. Plus, since we’re fully immersed in the virtual realm today, it is possibly the…
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Marketing Strategies: an Introduction

If you never thought that you, as a musician, would never have to face marketing strategies—we’re sorry to burst your bubble. In this world, and in this economy, it is almost a given that all of us will have to face the business industry sooner or later, whatever our profession is. The good news is…
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Marketing Plan

Following our attempt to offer a comprehensive perspective on marketing, in this entry we will explain what a marketing plan is. It sounds similar to a marketing strategy, but it isn’t: the former are based on the latter. Just to pose an initial definition, a marketing plan is an operational document that sketches the advertising…
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Types of Marketing Strategies

There are plenty of types of marketing strategies available to you as you venture into the world of business. As you have learned from our introduction to marketing strategies, they have made it much easier to promote products and services (such as music). Before delving into the types themselves, however, we will offer a brief…
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Offline Music Marketing

Offline music marketing has not stopped being in fashion. In previous entries we have insisted on the importance of music marketing on social media. Regardless, today we’re here to tell you that it’s as indispensable as the online version is. Offline Music Marketing: What is It? Even though offline marketing is not as massive as…
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Digital Marketing: an Introduction

Digital marketing is probably the most common asset for emerging artists. It consists of the use of the Internet and mobile devices, as well as email, social media, SEOs, and other similar channels to reach consumers. Even though it’s somewhat new, researchers have already established some common ground on its characteristics. As any other marketing…
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DIY Music Marketing

DIY music marketing, as any other do-it-yourself project, is achievable. Of course, it will involve an extraordinary amount of effort to get started. But even if it does, it is, too,  perfectly feasible.  In our times, music marketing can either make your career or break it. Before the avalanche of the digital era, record labels…
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