Category: Music Marketing

The 1000 True Fans: Kelly

We’ve mentioned the 1000 True Fans Theory, by Kevin Kelly, in our entries on niche and how to build one. Back in 2008, when this expert came up with this idea, the music world was different. Regardless, as a bit of music historical knowledge, Kelly’s approach is worth remembering. Even more so if you’re an…
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Building a Niche

Now that you know what a target audience is in music marketing, let’s get to practice: let’s learn the process of building a niche. Remember it’s all about being both efficient and truthful to your production, and that the final result is to get people to listen to your creations. These people, the ones who…
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Finding Your Niche in Music Marketing

Niche is another word for target audience in the music marketing business. As we have mentioned in previous entries, whenever you want to create a solid fanbase, you must not reach for absolutely everyone. In the long run, this initial hard work will save you time, effort, and even money. So let’s begin to explain…
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Facebook Ads Targeting Feature – How it works

This entry is a continuation of our introduction to Facebook Ads. This is the second part of Facebook’s targeting feature. As we did before, we’ll continue to explain the basics of this tool, so you can take full advantage of it in your music marketing journey as an emerging artist. Now that you know that…
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Facebook’s Targeting Feature – Creating a Targeting List

This entry on Facebook’s targeting feature is a continuation of our introduction to Facebook Ads. We’ll continue to explain the basics of this tool, so you can take full advantage of it in your music marketing journey as an emerging artist. In simple terms, the targeting feature of this social media platform is a means…
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Facebook Ads: An Introduction

If you’re just getting into the music marketing wagon, one of the first things you’ll want is to use Facebook ads to find a target audience. Facebook ads is a platform based on the  interests of the users. This’ll aid you to find your ideal fans. Afterwards, you can begin employing Facebook’s Lookalike audiences, whose…
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Clubhouse: an App for Music Marketing

Launched in 2020, Clubhouse offers a space where musicians, fans, and people involved in the music industry can interact digitally. It is ranked twelfth on the iOS App Store for apps on Social Networking this past month and so has emerged as a new way to connect with people. And it is continuously growing! The…
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Amplify.link: Should You Be Using It?

Amplify.link may be your solution if you’re facing trouble sharing your music on different services. Amplify.link is a marketing platform that allows you to create smart links where you can list, in a simple but attractive fashion, the streaming platforms your music is currently on. The way this platform  achieves its purpose is by setting…
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The Music Promoter

Another important figure in the world of music marketing is the music promoter. The person in charge of this job will mainly publicize and promote your performances. These include both  gigs and bigger concerts. The whole point of this activity is to keep on nurturing your brand, so that your audience becomes larger and larger…
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Electronic Press Kit (EPK) – Part II 

This is a continuation of our Electronic Press Kit (EPK) – Part I. In this previous entry we defined what the EPK was and its basics. In addition, we began letting you know what its components are: the bionote, the promotional pictures, the press clippings, achievements (like awards), social media links, and contact information. If…
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