Category: Music Marketing

copyright music production

Copyright and Music: Key Concepts

If you’re starting your music marketing journey, there are key concepts on copyright and music that you should learn about. Some of them we have already explored in previous entries—mostly in relation to derivative works and royalties. Regardless, in this article we’ll sum up everything you need to know in connection to the two terms…
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sample music usage right marketing

Sample Clearance

We’ve already talked about sampling and now it’s time to discuss sample clearance. From our previous entry, you already know that the first concept refers to a derivative creative work that consists of  separating a part of an existing sound and incorporating it into a new song. In terms of using music legally, and everything…
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musical building blocks

Musical Building Blocks

When thinking about using music legally—i. e. everything related to copyright and royalties—it’s good to learn about musical building blocks. Maybe you haven’t heard of them referred to as that, but they are simply scales, chords, and arpeggios. As you might imagine, there’s no ownership in these elements: they’re the basics of any musical composition!…
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public domain

Public Domain

Another key concept when thinking of using music legally is that of public domain. Generally speaking, whenever someone says that a certain work is from the public domain, they’re saying that that piece is no longer under copyright protection. And that is true—for the most part. The idea is the correct one, but there are…
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Fair use music marketing myths

Myths About Fair Use

There is an important number of myths about fair use going around in the digital arena. The Internet can be a very fruitful place because it is an insurmountable source of information, yet it’s also a site where half-truths and utter lies abound. When it comes to using music legally, the best idea is to…
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songwriter paid music marketing

Getting Paid: Songwriters

This entry is about songwriters and how they can get their due payment for their work. If you’re an emerging musician obtaining an income is probably one of the top of your concerns. In order to ease you, here are the basics on how to get an economic retribution. From the start, know that, as…
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music video musical marketing

Music Marketing and Videos

In the neverending ocean of possibilities that is the Internet, few of the tools that it provides aspiring artists to share their work and reach new audiences are as effective and easy to use as video sites. For this reason, this entry is about music marketing and videos—specifically, Youtube and Facebook ones. If used properly,…
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social media music marketing

More Social Media Tips: Music Marketing

Here we go again: in this entry we’ll let you in some more social media tips regarding music marketing. Social media, boosting your audience, and a couple of succinct tips to help you do this in the most efficient manner. It might seem like a neverending topic. That’s because, though not infinite, the possibilities these…
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opening act music marketing

Opening Acts

One of the great joys of new musicians is getting the opportunity to play as opening acts for more established and better known bands. And, in case you hadn’t considered it yet, opening acts and music marketing go hand in hand. Besides the experience and the anecdote, playing an opening gig can be the pathway…
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demo tape

Demo Tapes and Music Marketing

One of the best ways to start circulating your music among record companies is the demo tape: demo tapes and music marketing go hand in hand. A demo tape (shortened from “demonstration”) consists of a song or group of songs, recorded for limited circulation or for reference use, rather than for general public release. It’s…
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