The road of an aspiring musician might, at times, appear to be overwhelming. During this day and age of streaming and social media sites even more so. The reason is that, frequently, it would appear that you get lost in the clutter of colleagues and aspiring artists. However, remember you don’t necessarily have to take…
Read more
Here we go again: in this entry we’ll let you in some more social media tips regarding music marketing. Social media, boosting your audience, and a couple of succinct tips to help you do this in the most efficient manner. It might seem like a never ending topic. That’s because, though not infinite, the possibilities…
Read more
The release of a record, whether it’s an album, a single, or anything in between, is ripe with the potential to expand your reach within the industry and enlarge your audience. However, in order to ensure the success of your work, you have to be smart about the way in which you handle the release,…
Read more
Fair use can be a thorny subject when it comes to using music legally: it’s a double-edge sword. On the one hand, it’s beneficial because it provides every creator with a responsible sense of freedom. As we’ve been saying in these entries, it’s all about paying the due respects to the owner of any piece…
Read more
As time has gone by and the music industry has changed, there have been, accordingly, adaptations in the field of royalties. Traditionally, there used to be four types of royalties. Nowadays, due to alterations such as the emergence of digital streaming, we can count six. As seen in our “Royalties 101,” for you to get…
Read more
There is no easy way to explain royalties. It is probably one of the most complex aspects of the music business. Not only because accounting for people other than accountants is tough, but also because royalties vary from country to country and from platform to platform. Nevertheless, you must know about them in your music…
Read more
We’ve mentioned the 1000 True Fans Theory, by Kevin Kelly, in our entries on niche and how to build one. Back in 2008, when this expert came up with this idea, the music world was different. Regardless, as a bit of music historical knowledge, Kelly’s approach is worth remembering. Even more so if you’re an…
Read more
Now that you know what a target audience is in music marketing, let’s get to practice: let’s learn the process of building a niche. Remember it’s all about being both efficient and truthful to your production, and that the final result is to get people to listen to your creations. These people, the ones who…
Read more
Niche is another word for target audience in the music marketing business. As we have mentioned in previous entries, whenever you want to create a solid fanbase, you must not reach for absolutely everyone. In the long run, this initial hard work will save you time, effort, and even money. So let’s begin to explain…
Read more
This entry is a continuation of our introduction to Facebook Ads. This is the second part of Facebook’s targeting feature. As we did before, we’ll continue to explain the basics of this tool, so you can take full advantage of it in your music marketing journey as an emerging artist. Now that you know that…
Read more
Check out their 100% Free Music Production Certificate brought to you by ELEVIN.org
