Facebook Ads Targeting Feature – How it works

This entry is a continuation of our introduction to Facebook Ads. This is the second part of Facebook’s targeting feature. As we did before, we’ll continue to explain the basics of this tool, so you can take full advantage of it in your music marketing journey as an emerging artist. Now that you know that the targeting feature of this social media platform is a means to filter your potential audience and fanbase, let’s get started on how it works.

For Starters: Targeting Feature

If you’re here, it means you’ve already created a Facebook Business Manager account. What we’ll tell you now is how to start building a Facebook audience to make your listeners grow.

Facebook Audiences

It is a feature within the Facebook Ads Manager to fulfill the aforementioned purpose. To employ it, you must follow six steps. First, log in to your Facebook Business Manager account. Then, click on the Hamburger Menu icon. You can locate it in the left-hand navigation. Scroll it down until you reach a section titled “Audiences.” It should be placed under the “Advertise” heading.

    Afterwards, click where it says “Create Audience.” Immediately, select “Saved Audience” from the dropdown menu that will appear. When you’ve completed this, remove the default location: change it to “Worldwide” by typing it up and then pressing enter. The second to last step is to type into the “Detailed Targeting” option so you can, finally, begin searching potential targeting options. Lastly, analyze the quality and estimated audience size you found in “Saved Audiences” taking into consideration your initial targeting list.

    At this point everything might seem too technical, but it isn’t. It’s just a matter of visualizing these steps in the social media platform itself.  The key is to enter your previously researched options into the “Detailed Targeting” section and begin working with them. 

Targeting Feature: Conclusion

This tool helps musicians research and create groups of listeners and fans according to their interests. Some of these are, for instance, their demographic and their preferences as shown in their Facebook profiles.