Tag: digital marketing

Types of Royalties

As time has gone by and the music industry has changed, there have been, accordingly, adaptations in the field of royalties. Traditionally, there used to be four types of royalties. Nowadays, due to alterations such as the emergence of digital streaming, we can count six. As seen in our “Royalties 101,” for you to get…
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Royalties 101

There is no easy way to explain royalties. It is probably one of the most complex aspects of the music business. Not only because accounting for people other than accountants is tough, but also because royalties vary from country to country and from platform to platform. Nevertheless, you must know about them in your music…
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Building a Niche

Now that you know what a target audience is in music marketing, let’s get to practice: let’s learn the process of building a niche. Remember it’s all about being both efficient and truthful to your production, and that the final result is to get people to listen to your creations. These people, the ones who…
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Facebook Ads Targeting Feature – How it works

This entry is a continuation of our introduction to Facebook Ads. This is the second part of Facebook’s targeting feature. As we did before, we’ll continue to explain the basics of this tool, so you can take full advantage of it in your music marketing journey as an emerging artist. Now that you know that…
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Facebook Ads: An Introduction

If you’re just getting into the music marketing wagon, one of the first things you’ll want is to use Facebook ads to find a target audience. Facebook ads is a platform based on the  interests of the users. This’ll aid you to find your ideal fans. Afterwards, you can begin employing Facebook’s Lookalike audiences, whose…
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Clubhouse: an App for Music Marketing

Launched in 2020, Clubhouse offers a space where musicians, fans, and people involved in the music industry can interact digitally. It is ranked twelfth on the iOS App Store for apps on Social Networking this past month and so has emerged as a new way to connect with people. And it is continuously growing! The…
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Initial Steps for Music Distribution

Once you have finished your latest track, EP, or album, it’s time to get into distributing your music. The reason is, of course, you want to see your creations on the shelves, whether they are physical or digital! To achieve this, here are three initial steps for music distribution: 1 – Steps for music distribution:…
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Distribution Deals

Simply put, distribution deals are the agreements between a company (or label) and artists for the allocation of their product. It is the way in which your music reaches potential customers so that you can obtain money by it. The first step to get one is, of course, to have finished the recording of your…
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Traditional Music Distribution

As you have learned from our entry on music distribution, there are two kinds: traditional music distribution and digital one. Even if the latter has taken hold of most of the music promotion nowadays, you cannot lose sight of the former. Whereas the digital type focuses on the Internet and social media, the traditional narrows…
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Music Distribution

Music distribution is what enables the bond between your creations and your potential audience. Even if the term seems self-explanatory, it involves various nuances that are crucial to anyone who’s getting into the music biz—even more so today. But, to begin with, let’s start on common ground with an initial definition. In brief, music distribution…
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