If you’re just getting into the music marketing wagon, one of the first things you’ll want is to use Facebook ads to find a target audience. Facebook ads is a platform based on the interests of the users. This’ll aid you to find your ideal fans. Afterwards, you can begin employing Facebook’s Lookalike audiences, whose algorithm will help you grow those numbers even further. But for the time being, let’s focus on the first one.
Why Use Facebook Ads?
To begin with, Facebook collects a gigantic amount of data. Recent reports state that there are over three billion users to reach for free within its Ads Manager tool. This’ll result in you targeting different audiences. In second place, Facebook ads help you to identify information such as age, gender, location, and income of the potential fans. These pieces of info work in your favor to make your target as specific—and, thus, efficient—as possible. Lastly, Facebook’s algorithm has developed so far today that it’ll boost your demographic targeting. In the end, the whole point of this tool is to find more accurate and significant information that can make you better-known.
Facebook Audiences
As a starting point, artists must get into Facebook’s Audiences. This is a feature that researches and creates diverse audiences from this platform’s data collection. After you’ve elaborated a profile, you need to create a Facebook Business Manager account. These accounts are all you need for taking advantage of the advertiser tools—plus, they are free. In this instance it’s worth noting that you can employ this feature to obtain information yourself. That is, at this point, you won’t need to spend money. You’ll just be doing your research.
Afterwards, you’ll need to do three different actions. Firstly, understand Facebook’s targeting feature as a musician. Secondly, learn how to research target audiences for your music. Thirdly, comprehend which audience sizes suit you, as well as their location, so you can officially begin running Facebook ads. For finding out how to develop these successfully, please consult our next entries on the subject.
