If you’re an independent artist and you’ve already gone through the basics of the music promo pack, you’ll surely benefit from these additional tips we have for you. Once you’ve gone through the music selection, bio note, press release, press pack, photos, and contact information, you’ll want to get going with the personal touch, the focus, the perfect timing, and the addressee. Here we tell you what those things mean.
Promo Pack 101: the Personal Touch
First and foremost, your music promo package should be professional. But, in addition, given that what you’re aiming at is to stand out in the crowd, it’s always beneficial to include a personal touch. This, very simply, consists of including a personal note. The point of this is to remind whoever will receive your promo pack that you’re a human and that you care about your music. If by this time you already have promotional material, such as stickers, pins, or badges, then send some as well.
But Be Careful: Focus
As mentioned in a previous entry, every independent artist has a story. How you got to the point where you’re at is special, but it sure isn’t the most important information for business people. Do include a personal, one-of-a-kind, detail, but do not go over the top. Keep the right balance between your passion and the professional aspect of this. Overall, this is a negotiation and everything must stay within its limits.
Choose Your Time Wisely
You don’t need to be about to release an album or go on a tour to start sending your promo pack. However, if you’re sending it for these very reasons, then timing matters. Do not leave everything for the last minute: make sure that, following your marketing plan, you’re ahead of the deadlines at every turn. The key to achieve this is to research. And you can do so by calling your prospects and finding out what kind of publication deadlines they pursue.
The Addressee: Personalize Your Promo Pack
Of course you’ll have a basic template of your promo pack. This template is the one in which you’ll be working on as long as you look for a specific company, label, or distributor to promote your music . You need to make sure you know who those instances you’re sending your information to are. Not only because that’s key to organization, but also because it means that you’ll be spending your efforts wisely. The company’s profile will help you to adapt your promotion package to their needs and, therefore, increase your chances of success. And if you know a specific person in the business you’re targeting, all the better!
How to Nail that Promo Pack: Conclusions
Everything you can do to make your promotion package more efficient is worth taking into consideration. Do not overdo it, but do not be unprepared either. Make sure to be aware of your worth and channel your efforts into it so you make sure the other people know it, too. If you’re looking into a less traditional option, i. e. one that doesn’t focus exclusively on the mailing of the promo pack, check out our entries on the electronic press kit, parts I and II.
