If you’re already at a stage where you’re looking for music distribution, you cannot forget your music promo package. A music promo package is an informative and professional multi-page document that you present to the potential client. This client can be a distributor, but it can also be a label record or the manager of a club where you can have a gig. As with any other piece of the music marketing puzzle, a professional PR company can do it. However, here are some easy steps to follow so you can create it on your own.
Music Promo Package: What It Is
The objective of the promo pack is to highlight you from the crowd. It’s your presentation letter whenever you’re approaching someone who might be interested in your music. If you manage to impress that someone with this portfolio, then you’ll already be on the other side. The following paragraphs will summarize the indispensable information it should contain.
Select Your Best Tunes: the Demo CD
You want to be heard, right? Then, you should carefully choose the music you’re going to present. Keep in mind the people you’ll be approaching have lots of samples to listen to every day, so yours must be the tracks you’re most proud of. The best option is to create a demo CD with your best two or three songs. Make sure they’re the ones to capture an audience.
Artist Bio
This is a short biography that explains who you are as a creator. Be as truthful and original as possible, but without losing sight of professionalism. The info you include here must be pertinent. Every independent artist has a story, so make sure you make the best use of your storytelling abilities to stand out without falling for the clichés.
Get on that Press Release
The press release is a document that contains all the information about the product you’re trying to sell. But, beforehand, make sure that whoever you’re trying to pursue needs one. For instance, when trying to get a gig you might not need one. In contrast, if you’re aiming at the launch of your new album or tour, you’ll be needing one. It must detail the specifics of whatever it is you’re promoting. As always, keep it clear, simple, and professional.
Include a Press Pack
In addition, add a press pack: a document with a selection of favorable press clippings that feature your work, such as reviews or interviews. If you have many of them, just as in the case of the music selection, you’ll have to highlight the ones that are most important. For this selection process you might focus on the company or label’s needs and standards.
Do Not Forget Your Photo!
People who’ll be reading your promo pack will want to know what you look like. Sending one increases your chances of its publication if the deal goes well. It is preferable if this photo is professional. And, if it is, do not forget to give credit to that artist as well.
Contact Info
Again with the obvious that must be said: you want to get the people to reach you for further negotiations. This means that you’ll have to include your contact information in more than one place throughout your promo package (preferably in the demo, the bio, and the press release). The musts are phone number, email, and social media accounts. And, please, stick to the one phone number you’ll for sure answer.
Promo Package: Conclusions
The work being profiled here can be made through a professional PR company or with your very own hands. If you think you can manage, go for it. Just make sure everything stays professional and pertinent. As long as you’re coherent with your branding, the possibilities of making a successful promo package increase.
