When you’re in the process of marketing your music, you need to know what a press release is. It is useful when you’re creating your marketing plan, as well as your promo package. In marketing theory, a press release is a document that you prepare for the media that announces something newsworthy, such as the launch of an album or a tour. Crucially, it must be about something that has just happened or is about to happen.
Press Release: a Broader Definition
This document will enhance your communications with the media, which will in turn lead to more people knowing about your creations. The media, in this day and age, includes everything from the press to magazines, blogs, and other similar websites. In the press release, you have to succinctly present the necessary information you want the public to know. It should be engaging, but very to-the-point as well. This piece will help you to publicize whatever important news you have about your brand.
Some Tips If This is Your First Time
Like the previous paragraph shows, the press release must stay in focus. That is: you must write it with a specific goal in mind. Examples of what press releases are used for in the music industry are new music launches, upcoming shows, or the winning of a contest. Once you have determined the crucial aspect that you wish to communicate, you can start working on how to transform this basic information into a story worth telling. In addition, avoid falling for clichés.
In short: find a hook. The hook must center around the element you’re promoting. It must be coherent with your branding and the type of relationship you’ve already established with your fanbase. Choose what’s most note-worthy of your information and work with it: what is it about your piece of news that can encourage the audience to go and look for your creations? And after you’re done with the focus and the hook, move on to your three-paragraph structure.
Structure of a Press Release
The structure of a press release is sometimes described as the hook, the line, and the sinker. This alludes to the three paragraph guideline it has.
Since it is a brief text, make sure that your first paragraph deals with the whos, whats, wheres, hows, and whys of your promotion focal point. That is, the vital information. Remember that the first paragraph is the door to access what you intend to let them know. In other words, it’s the one paragraph where your readers will decide if they’ll continue reading or not. Afterwards, your second paragraph should consider the facts that add color to your project. Here descriptions are a must, as well as the element that will allure your readers into your music. It’s a good opportunity to highlight what makes your news different from any other.
Lastly, the third paragraph is your closing. You should do two important things. One, summarize the information you have just given in a single sentence (if possible). Two, further explain your audience where and how to get more information on the product you’ve launched or are about to launch. If optional, include the information contact of the person who’s in charge of your press inquiries. However, if this is not yet the case, some links to your website, social media or platforms of choice are worth mentioning.
