A music demo (which is short for demonstration), it is a sample recording of your music. It includes either a song or a group of songs, which are usually for reference use when promoting your music. In other words, they’re not meant to be an entire album. The purpose of this is to reach potential…
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Music marketing is all about getting your music into the world—and one of the fundamental ways to do it is by effectively pitching it to music journalists. The music industry is widely connected to the social arena and its ways to reach out to the largest number of people possible. For this reason, when you’re…
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Now that you’ve learned what a press release is, it’s time for you to ensure that yours is an effective press release. Luckily for everyone who’s starting in the music marketing of their career, Howard Mandel, the president of the Jazz Journalist Association, has created a basic scheme for producing one impactful document. We think…
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When you’re in the process of marketing your music, you need to know what a press release is. It is useful when you’re creating your marketing plan, as well as your promo package. In marketing theory, a press release is a document that you prepare for the media that announces something newsworthy, such as the…
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