The release of a record, whether it’s an album, a single, or anything in between, is ripe with the potential to expand your reach within the industry and enlarge your audience. However, in order to ensure the success of your work, you have to be smart about the way in which you handle the release, as well as the promotional marketing around it. Today, streaming services are some of the more helpful tools for artists who wish to promote their music without much hassle. Here’s a brief guide on how to take advantage of these platforms.
Streaming Services and Music Marketing: the EP
The release of an Extended Play (EP) is a momentous instance given the work and time invested in its creation. However, in an age in which people listen to EPs less and less, a good idea that can help you increase your audience and build expectations up towards the release of your EP might be to release one of its songs on streaming services prior to the release of the album. Consequently, this ensures that people have a chance to get acquainted with your music before the EP comes out. Whichever track you choose to release into streaming services is the same across all different platforms. The reason is that this creates a shared expectation and knowledge of your catalog ahead of your album’s release. As a tip, try using platforms which have features to easily embed their tracks onto other social media sites, such as Spotify or Soundcloud
The Playlist
Moreover, creating a playlist based on your music using songs from other artists is another helpful way to promote the release of your album. You can craft a playlist that includes songs from artists from whom you draw inspiration. Similarly, you can craft one in which the others’ sound is similar to yours. In this manner, you can create an expectation of what your album will sound like or which themes it will touch. Furthermore, using other artists’ music might be a good idea, as people already familiar with them might stumble upon your playlist and get to know your music as well.
All in all, streaming services are an aspiring musician’s best friend.
