In the neverending ocean of possibilities that is the Internet, few of the tools that it provides aspiring artists to share their work and reach new audiences are as effective and easy to use as video sites. For this reason, this entry is about music marketing and videos—specifically, Youtube and Facebook ones. If used properly, these platforms can offer a great opportunity to grow your public profile and your fanbase. The keyword here, of course, is “properly.” Don’t fret (a musical pun for all our guitar players out there): we have you covered.
Music Marketing and Videos: Step One
The first step is to make your music video. This might sound obvious, but it’s important to bear in mind not only this, but also the timeframe in which you have to do it if you want to squeeze every single drop of potential out of that endeavor. Recording and releasing a music video ahead of your album’s release is important as a way to generate hype. Similarly, it’s important as a way of introducing your work to people. Remember that you have to be as creative as possible to make your video stand out.
Step Two
Secondly, the next step is uploading and releasing your video into the world. For this part you have to be really smart about picking the site that best suits you and your necessities. However, let’s be real, this probably means Youtube. Not only is this platform the best-known around, but it’s also extremely easy to use for both content creators and their audiences. Also, it helps that you can easily embed its videos on other sites to reproduce them remotely. (Ss an extra tip, if you have your own webpage, taking advantage of this feature and embedding your youtube uploads onto your site might be a really cool way of giving it a neat personality and doing away with all the clutter youtube provides on its site.) However, you also have to take social media into account. And, for this, using Facebook as a host for the same video is a good idea. The reason is that it will have preference over sites hosted remotely, resulting in more views, and, if you play your cards right, more fans!
