We have written at length about many different ways in which you can use social media platforms and streaming services to enhance your audience and reach new people. While hard work coupled with smart and creative engagement strategies can help you boost your reach, there’s nothing quite as efficient as an ad. This is where music marketing and paid promotion come into play. Paid promotion is one of the most efficient ways in which you can invest a portion of your resources in order to enhance and improve your audience. As always, though, knowing how to use this tool is paramount for taking advantage of all of its potential. Therefore, whenever you consider purchasing some ad space on Facebook, remember these couple of tips.
Paid Promotion and Music Marketing: Facebook
First of all remember that, at times, advertising on Facebook can be overwhelming. Thus, in order to ensure you don’t get lost among the cluster, you have to give a really good first impression. In other words, the image and the text in your ad need to really awaken people’s curiosities and make them want to click. You’ll want to use a stylish image, preferably maintaining the theme and tone of your album—just like Ben Rossman tells us with his ABCs—and a very simple call-to-action in the text. Remember our advice on mailing lists: Don’t ask people to buy; instead, invite them to listen.
Locate your Target Audience
Of course, no advert, as good as it might be, will be successful if you don’t market it to the right audience, so here’s the second important step in advertising your music on social media: locating your target audience. The first target should be just for people who already like your page. This will ensure that anyone who sees your ad will be interested in your music, and that anyone who is interested in your music will have the opportunity to find out about your new release!
If you, however, want to reach new audiences and have the budget to try extra, then it’s a good idea to target a group of people who like a similar artist. Then, instead of advertising to buy the album, advertise a streaming link or video to get them engaged. Remember, the key to Facebook advertising is being clever and specific in your target audiences so that as little as possible of the people clicking on it are a waste.
