By this point we’ve covered at length how you can use the Internet to enhance your reach as an artist, both to new listeners as well as promoters and recording companies. However, another virtual tool which you can use for this purpose is the good old-fashioned email. If you’ve already checked out our entry on mail press, then you can guess why it’s important to email fans for effective music marketing. Whether you’re sending updates on your music or even previews to your fans, it’s important to know how to use this tool as efficiently as possible. Then, we present a brief guide on how to email your fans.
Email Fans: People Want to Hear from You—But You Need to Know What
By this point, hopefully you already have an email list with at least a couple of name’s—other than your mom’s and her boyfriend’s—on it. If you still haven’t gotten around to creating it, you can do it either directly from signup forms at gigs or via your website. Once you have your mailing list, prepare a short email that announces your new record and directs readers to a single place in which they can check it out. The reason why it’s important not to redirect people to too many different options is so you don’t unnecessarily complicate things and water down the effect.
Another key thing to remember is that you’re inviting people not to buy, but rather to check it out. This is important because someone who doesn’t know your project really well will probably respond with a “no” if presented with the question of buying your music. However, by phrasing your email as an invitation to listen to something you wish to share, you are crafting a message that has a much higher chance of action. And, from there, it’s up to the music to win people over and persuade them to support your efforts with their purchase. For those people who have been won over and are itching to buy your new music, include a note at the end of your email in which you include a link to the store that carries your music and that suits you best.
