Opening Acts

opening act music marketing

One of the great joys of new musicians is getting the opportunity to play as opening acts for more established and better known bands. And, in case you hadn’t considered it yet, opening acts and music marketing go hand in hand. Besides the experience and the anecdote, playing an opening gig can be the pathway to many new and great things. However, like any other concert, this is also a job. Therefore, musicians have to be remunerated for performing. So the question arises: how much should an opening act be paid? Don’t worry, we’ve got you covered.

How Much Can I Make in Opening Acts?

For starters, you should know that there are a few different ways in which opening acts are paid. Moreover, much of what determines what kind of deal you get depends on what kind of show you’ll be playing. Bear in mind that there are many different kinds of deals for many different kinds of shows. Consequently, there might be some variations. At larger shows (whether they’re larger club shows or shows in even bigger venues), there’s usually a set fee for an opening act. This fee will usually be significantly smaller than what the headliner makes. In different areas, there tends to be an unspoken rule about opening acts’ fee. Therefore, before you agree to anything, try to ask around to get the feel of what opening acts are regularly paid.

However, at small club locations, where the headlining band has a door-split deal, the opening act might not even be paid at all. In these scenarios,  your best chance at getting paid is through some kind promoters who will throw a little money in your direction if the show is a big money maker. Alternatively, the headlining act might pay you a little something. Similarly, another possibility is that the opener will get a portion of the door split. With this kind of show, it’s very important to go into the show knowing what to expect. Talk things through beforehand and don’t assume you will be paid. Instead, clarify it before stepping onstage.

Conclusion

In the end, playing as opening acts might not be the best way to enrich yourself. Regardless, the benefit of the exposure, coupled with however much money you manage to get out of the experience, is an important aspect of growing your musical career and you should seize every chance you get. Just be smart about it.