Awal is a music distribution service that helps independent artists deliver their music to the best streaming platforms and online music stores worldwide. It’s a fully functional and user-friendly app that offers a free online service that keeps a percentage share of the profit for every stream and download of the artist’s tracks. Moreover, it provides a unique high-quality service to a selected group of artists. Therefore, independent musicians have to apply and go through an evaluation process in order to join it.
Awal for Independent Artists
This distributor aims to support independent artists from all around the world. It provides both digital and physical distribution, global release planning, synch and licensing, funding, artist marketing, radio promotion, creative support, and digital strategies. Its design builds long-term music careers. Moreover, it offers three different plans: Awal Core, Awal +, and Awal Recordings. Firstly, the Core plan involves musicians that already have a music trajectory. Within it, the team helps artists increase their fanbase and boost their music careers. Secondly, the Awal + plan involves a smaller group of artists. Thirdly, Awal Recordings is a unique record label that experts built to break artists on their own terms.
The Strategies
This platform has different strategies for every stage of an artist’s music career. Particularly, it helps users get control over their creations. Plus, it offers amazing tools for a select group of independent musicians with the potential to be successful. In other words, this platform is for people who are highly confident regarding their musical masterpieces. Briefly put, it is for those who prioritize their music creations, for those for hard-working talented artists that live by their music.
Awal: a Final Note
Overall, Awal is a high-quality music distribution service with a highly efficient support team. However, as with everything, it has some downsides. The main one is that its exclusivity bans the majority of artists and bands. The process of this exclusivity offers human-based decisions, so bias is a key factor.
