Fair use can be a thorny subject when it comes to using music legally: it’s a double-edge sword. On the one hand, it’s beneficial because it provides every creator with a responsible sense of freedom. As we’ve been saying in these entries, it’s all about paying the due respects to the owner of any piece…
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As time has gone by and the music industry has changed, there have been, accordingly, adaptations in the field of royalties. Traditionally, there used to be four types of royalties. Nowadays, due to alterations such as the emergence of digital streaming, we can count six. As seen in our “Royalties 101,” for you to get…
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There is no easy way to explain royalties. It is probably one of the most complex aspects of the music business. Not only because accounting for people other than accountants is tough, but also because royalties vary from country to country and from platform to platform. Nevertheless, you must know about them in your music…
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We’ve mentioned the 1000 True Fans Theory, by Kevin Kelly, in our entries on niche and how to build one. Back in 2008, when this expert came up with this idea, the music world was different. Regardless, as a bit of music historical knowledge, Kelly’s approach is worth remembering. Even more so if you’re an…
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Now that you know what a target audience is in music marketing, let’s get to practice: let’s learn the process of building a niche. Remember it’s all about being both efficient and truthful to your production, and that the final result is to get people to listen to your creations. These people, the ones who…
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Niche is another word for target audience in the music marketing business. As we have mentioned in previous entries, whenever you want to create a solid fanbase, you must not reach for absolutely everyone. In the long run, this initial hard work will save you time, effort, and even money. So let’s begin to explain…
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This entry is a continuation of our introduction to Facebook Ads. This is the second part of Facebook’s targeting feature. As we did before, we’ll continue to explain the basics of this tool, so you can take full advantage of it in your music marketing journey as an emerging artist. Now that you know that…
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This entry on Facebook’s targeting feature is a continuation of our introduction to Facebook Ads. We’ll continue to explain the basics of this tool, so you can take full advantage of it in your music marketing journey as an emerging artist. In simple terms, the targeting feature of this social media platform is a means…
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If you’re just getting into the music marketing wagon, one of the first things you’ll want is to use Facebook ads to find a target audience. Facebook ads is a platform based on the interests of the users. This’ll aid you to find your ideal fans. Afterwards, you can begin employing Facebook’s Lookalike audiences, whose…
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Launched in 2020, Clubhouse offers a space where musicians, fans, and people involved in the music industry can interact digitally. It is ranked twelfth on the iOS App Store for apps on Social Networking this past month and so has emerged as a new way to connect with people. And it is continuously growing! The…
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