When you’re in the process of marketing your music, you need to know what a press release is. It is useful when you’re creating your marketing plan, as well as your promo package. In marketing theory, a press release is a document that you prepare for the media that announces something newsworthy, such as the…
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If you’re an independent artist and you’ve already gone through the basics of the music promo pack, you’ll surely benefit from these additional tips we have for you. Once you’ve gone through the music selection, bio note, press release, press pack, photos, and contact information, you’ll want to get going with the personal touch, the…
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If you’re already at a stage where you’re looking for music distribution, you cannot forget your music promo package. A music promo package is an informative and professional multi-page document that you present to the potential client. This client can be a distributor, but it can also be a label record or the manager of…
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Once you have finished your latest track, EP, or album, it’s time to get into distributing your music. The reason is, of course, you want to see your creations on the shelves, whether they are physical or digital! To achieve this, here are three initial steps for music distribution: 1 – Steps for music distribution:…
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Simply put, distribution deals are the agreements between a company (or label) and artists for the allocation of their product. It is the way in which your music reaches potential customers so that you can obtain money by it. The first step to get one is, of course, to have finished the recording of your…
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The music distributor is the figure in charge of dispensing the musician’s product to the public. As you can see in our entry on music distribution, there are two types available today: the traditional and the digital. What is most important is to learn how distributors help you within the music marketing logic. In this…
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As you have learned from our entry on music distribution, there are two kinds: traditional music distribution and digital one. Even if the latter has taken hold of most of the music promotion nowadays, you cannot lose sight of the former. Whereas the digital type focuses on the Internet and social media, the traditional narrows…
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Music distribution is what enables the bond between your creations and your potential audience. Even if the term seems self-explanatory, it involves various nuances that are crucial to anyone who’s getting into the music biz—even more so today. But, to begin with, let’s start on common ground with an initial definition. In brief, music distribution…
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Digital distribution is one of the first things you must learn at the start of your journey into music marketing. Some people wrongly believe that it simply consists of sending music to Apple Music and Spotify—but that is not the case. Others assume that it consists of hosting your music on sites such as Youtube,…
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In contrast to offline music marketing, online music marketing is the promotion of your product and service (your tunes) via digital tools and platforms. The latter is the most sensitive choice for most independent and emerging artists because of its accessibility. Plus, since we’re fully immersed in the virtual realm today, it is possibly the…
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