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If you never thought that you, as a musician, would never have to face marketing strategies—we’re sorry to burst your bubble. In this world, and in this economy, it is almost a given that all of us will have to face the business industry sooner or later, whatever our profession is. The good news is…
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Following our attempt to offer a comprehensive perspective on marketing, in this entry we will explain what a marketing plan is. It sounds similar to a marketing strategy, but it isn’t: the former are based on the latter. Just to pose an initial definition, a marketing plan is an operational document that sketches the advertising…
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There are plenty of types of marketing strategies available to you as you venture into the world of business. As you have learned from our introduction to marketing strategies, they have made it much easier to promote products and services (such as music). Before delving into the types themselves, however, we will offer a brief…
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Offline music marketing has not stopped being in fashion. In previous entries we have insisted on the importance of music marketing on social media. Regardless, today we’re here to tell you that it’s as indispensable as the online version is. Offline Music Marketing: What is It? Even though offline marketing is not as massive as…
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Digital marketing is probably the most common asset for emerging artists. It consists of the use of the Internet and mobile devices, as well as email, social media, SEOs, and other similar channels to reach consumers. Even though it’s somewhat new, researchers have already established some common ground on its characteristics. As any other marketing…
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DIY music marketing, as any other do-it-yourself project, is achievable. Of course, it will involve an extraordinary amount of effort to get started. But even if it does, it is, too,  perfectly feasible.  In our times, music marketing can either make your career or break it. Before the avalanche of the digital era, record labels…
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Music marketing companies exist to take some weight off from the musician. However, if you’re just beginning, you must decide whether to do it yourself or not. To music market or not to music market on your own: that is the question.  Music marketing or music promotion is a viable option for any and every…
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Marketing is basic in business management and commerce. It might not seem so obvious that an artist, a musician, should care that much about this very pragmatic aspect of the music industry—but s/he should. At least one should if the aim is to produce music professionally. For this reason, we’re here to explain what marketing…
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Music marketing is the art of promoting your content according to strategies that focus on social media. As you can see from all our entries, especially those about current instruments and aids, technology has produced a lot of advancements in the music industry. And this fact applies to the social arena, too.  Ben Rossman: the…
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