Tag: music marketing

demo tape

Demo Tapes and Music Marketing

One of the best ways to start circulating your music among record companies is the demo tape: demo tapes and music marketing go hand in hand. A demo tape (shortened from “demonstration”) consists of a song or group of songs, recorded for limited circulation or for reference use, rather than for general public release. It’s…
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Music Marketing and Magazines

The road of an aspiring musician might, at times, appear to be overwhelming. During this day and age of streaming and social media sites even more so. The reason is that, frequently, it would appear that you get lost in the clutter of colleagues and aspiring artists. However, remember you don’t necessarily have to take…
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streaming services

Streaming Services

The release of a record, whether it’s an album, a single, or anything in between, is ripe with the potential to expand your reach within the industry and enlarge your audience. However, in order to ensure the success of your work, you have to be smart about the way in which you handle the release,…
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Fair Use

Fair use can be a thorny subject when it comes to using music legally: it’s a double-edge sword. On the one hand, it’s beneficial because it provides every creator with a responsible sense of freedom. As we’ve been saying in these entries, it’s all about paying the due respects to the owner of any piece…
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Types of Royalties

As time has gone by and the music industry has changed, there have been, accordingly, adaptations in the field of royalties. Traditionally, there used to be four types of royalties. Nowadays, due to alterations such as the emergence of digital streaming, we can count six. As seen in our “Royalties 101,” for you to get…
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Royalties 101

There is no easy way to explain royalties. It is probably one of the most complex aspects of the music business. Not only because accounting for people other than accountants is tough, but also because royalties vary from country to country and from platform to platform. Nevertheless, you must know about them in your music…
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Building a Niche

Now that you know what a target audience is in music marketing, let’s get to practice: let’s learn the process of building a niche. Remember it’s all about being both efficient and truthful to your production, and that the final result is to get people to listen to your creations. These people, the ones who…
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Finding Your Niche in Music Marketing

Niche is another word for target audience in the music marketing business. As we have mentioned in previous entries, whenever you want to create a solid fanbase, you must not reach for absolutely everyone. In the long run, this initial hard work will save you time, effort, and even money. So let’s begin to explain…
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Facebook Ads Targeting Feature – How it works

This entry is a continuation of our introduction to Facebook Ads. This is the second part of Facebook’s targeting feature. As we did before, we’ll continue to explain the basics of this tool, so you can take full advantage of it in your music marketing journey as an emerging artist. Now that you know that…
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Facebook’s Targeting Feature – Creating a Targeting List

This entry on Facebook’s targeting feature is a continuation of our introduction to Facebook Ads. We’ll continue to explain the basics of this tool, so you can take full advantage of it in your music marketing journey as an emerging artist. In simple terms, the targeting feature of this social media platform is a means…
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