Tag: music marketing

musical building blocks

Musical Building Blocks

When thinking about using music legally—i. e. everything related to copyright and royalties—it’s good to learn about musical building blocks. Maybe you haven’t heard of them referred to as that, but they are simply scales, chords, and arpeggios. As you might imagine, there’s no ownership in these elements: they’re the basics of any musical composition!…
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public domain

Public Domain

Another key concept when thinking of using music legally is that of public domain. Generally speaking, whenever someone says that a certain work is from the public domain, they’re saying that that piece is no longer under copyright protection. And that is true—for the most part. The idea is the correct one, but there are…
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Fair use music marketing myths

Myths About Fair Use

There is an important number of myths about fair use going around in the digital arena. The Internet can be a very fruitful place because it is an insurmountable source of information, yet it’s also a site where half-truths and utter lies abound. When it comes to using music legally, the best idea is to…
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songwriter paid music marketing

Getting Paid: Songwriters

This entry is about songwriters and how they can get their due payment for their work. If you’re an emerging musician obtaining an income is probably one of the top of your concerns. In order to ease you, here are the basics on how to get an economic retribution. From the start, know that, as…
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music marketing press release

Music Marketing and Mail Press

We’ve already discussed the way in which an aspiring artist can use emails and mailing lists to promote their music and enhance their audience. Here we’ll take a look at how musicians can use this same tool to reach people working in the industry and grab their attention in the hopes of signing a lucrative…
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fanmail newsletter music marketing

Email Fans for Effective Music Marketing

By this point we’ve covered at length how you can use the Internet to enhance your reach as an artist, both to new listeners as well as promoters and recording companies. However, another virtual tool which you can use for this purpose is the good old-fashioned email. If you’ve already checked out our entry on…
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paid promotion music marketing

Paid Promotion and Music Marketing

We have written at length about many different ways in which you can use social media platforms and streaming services to enhance your audience and reach new people. While hard work coupled with smart and creative engagement strategies can help you boost your reach, there’s nothing quite as efficient as an ad. This is where…
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music video musical marketing

Music Marketing and Videos

In the neverending ocean of possibilities that is the Internet, few of the tools that it provides aspiring artists to share their work and reach new audiences are as effective and easy to use as video sites. For this reason, this entry is about music marketing and videos—specifically, Youtube and Facebook ones. If used properly,…
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social media music marketing

More Social Media Tips: Music Marketing

Here we go again: in this entry we’ll let you in some more social media tips regarding music marketing. Social media, boosting your audience, and a couple of succinct tips to help you do this in the most efficient manner. It might seem like a neverending topic. That’s because, though not infinite, the possibilities these…
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opening act music marketing

Opening Acts

One of the great joys of new musicians is getting the opportunity to play as opening acts for more established and better known bands. And, in case you hadn’t considered it yet, opening acts and music marketing go hand in hand. Besides the experience and the anecdote, playing an opening gig can be the pathway…
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